Hawaii Covering Kids conducted a mass marketing campaign targeting eligible but unenrolled children ages 0 through 18 years old in low- and middle-income households. Many of their parents are the “hidden casualties” of Hawaii’s economic crisis because they have endured wage reductions. Specific target groups included parents and guardians who: (1) have never been connected to government human services so lack awareness about children’s public health insurance, (2) were laid-off or furloughed, (3) are uninsured themselves so cannot add children to dependent coverage, (4) recently graduated from mainland colleges and are moving their families back to Hawaii, and (5) mistakenly believe assets such as a home or car make their children ineligible for public health insurance. Use this link to download a copy of the report: 2009 Outreach and Enrollment Campaign Activities included: 1. Postcards mailed to all occupied residences and active post office boxes throughout the state, 2. Movie advertisements at 187 theaters on 3 islands, and 3. Eighteen posters at 11 shopping malls on 4 islands. Overall, Hawaii Covering Kids collaborated with 33 organizations. Data showing our campaign’s overall results are: * 3,082 additional children and youths enrolled in Med-QUEST’s health insurance programs, including 913 = 0-5 Years Old, 1,425 = 6-12 Years Old, and 744 = 13-18 Years Old. * 751 calls to the 211 hotline. * 459 applications were mailed to 71 zip codes on 5 islands: 78 Hawaii, 34 Kauai, 3 Lanai, 78 Maui, 0 Molokai, and 266 Oahu. * 3,241 visits per week to the www.coveringkids.com web site, including 784 unique visitors. * 4,319 Med-QUEST applications downloaded from the www.coveringkids.com web site. An unexpected positive outcome was the number of grandparents raising grandchildren who were informed through the postcard mailout. The outstationed eligibility workers who handled 211 referrals in local communities deserve a big mahalo. Their efforts to assist parents and guardians with Med-QUEST eligibility questions and paperwork helped the 2009 Outreach and Enrollment Campaign succeed: Cedric Alonzo, Natasha Andaya, Norma Crouch, Jonnette Kamakea, Jeanine Kaninau, Norma Kaunamano, Kimberly Kealoha-Ho, Wilma Koep, Courtney Kulp, Noe Lecker, Airleen Lucero Catherine Luthe, Michelle Malufau, Camille Mehau, Eve Moreno, June Muńoz, Jasmin Nepomuceno, Charleen Roddy, Teri Roe, Michele Spacek, Jodie Torres, and Charlene Yamamato.