Hawaii Covering Kids is participating in presentations by the Rapid Response Team throughout the state. Also, the Hawaii State Department of Labor and Industrial Relations posted a download link, “QUEST Health Insurance Information for Children,” on its Information for Laid Off / Displaced Workers web page with a PDF copy of our flyer and children’s health insurance program information.
During May 2008, we conducted radio interviews, placed community newspaper advertisements, distributed a news release, and joined outreach events to inform recently laid-off employees about health insurance for their children. Many of these families had never been connected to government services, therefore emphasis was enrolling kids in QUEST and Medicaid Fee-for-Service and explaining how the programs operate.
Mahalo plenty to these radio stations for playing our thirty-second PSA:
Hawaii: Da Beat, ESPN Radio, KAPA, and KBIG
Kauai: KONG, KUAI 720, Shaka Rocks, and Surf 95.9
Maui: Da Jam 98-3, ESPN Radio KMVI, KPOA, 99.9 KISS FM, X 92.5, and The Talk of Maui 900 KNUI
Oahu: KSSK, Hot 93.9, 95.5 The Fish, KRTR 96.3, KHCM 97.5 Hawaii’s Country Music, Island Rhythm 98.5, 99.5 The Jewel, KCCN FM 100, Star 101.9, Power 104.3, Hawaiian 105 KINE, Oldies 107.9, AM 690 KHNR News Talk, AM 760 KGU Hawaii’s Christian Talk, News Radio 830 KHVH, and The Talk Station 990 KHBZ
The project director participated in two radio interviews encouraging laid off workers to call 211 or visit coveringkids.com for information about QUEST health insurance for their children: 04/25/08 at 8:17 am on KRTR 96.3 FM and 04/29/08 at 8:10 am on KDNN 98.5 FM.
We placed six black and white and six full-color advertisements in eleven publications: MidWeek, East Oahu People, Honolulu People, Central Oahu People, Leeward People, West Oahu People, Windward People, Maui News, West Hawaii Today, The Garden Island, and Hawaii Tribune Herald.
We partnered with the Hawaii State Department of Human Services and Hawaii State Department of Labor and Industrial Relations to include a letter about QUEST and Medicaid Fee-for-Service health insurance for children with May 2008 unemployment checks.
Recent Media Coverage
“Hope rises in wake of cuts; Laid-off ML&P workers look at future options” in The Maui News, Honolulu, July 30, 2008.
“Unemployed urged to get kids on QUEST” in The Honolulu Star-Bulletin, Honolulu, April 18, 2008.
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