|
|
 |
 |
 |
 |
Immigrant Media Campaigns
The 2010 Multilingual Radio and Television Campaign ran from 14 June to 5 July:
* Thirty-second advertisements were broadcast in 17 languages on KNDI, KIPO, KZOO, KREA, KHPI, KIKU, and KBFD
* Flyers were distributed through 7 ethnic Chambers of Commerce
* Radio interviews were conducted in Chuukese, Japanese, and Marshallese
More details will be posted soon.
Download a copy of our 2002-2007 comprehensive report in PDF format by clicking here:
Immigrant Media Campaigns 2002-2007
Phase 3 Target Groups: Japanese, Latinos, and Tongans Dates: 10 September to 4 November 2007 Funding: Chamber of Commerce of Hawaii Public Health Fund
Highlights:
*186 Spots on KZOO radio in Japanese
* 38 Spots on KNDI radio in Spanish and Tongan
* 34 Spots on KIKU television
* 80 Spots on KORL television in Spanish
* 4 Spots on KGMB television’s "American Latino" program
* 8 Sponsorship announcements on KIPO's "Sabor Tropical" program
* 30 Print advertisements in Hawaii Hochi, The Hawaii Herald, Hawaii Pacific Press, and Japanese Daily Sun
* 4 News articles: The Honolulu Star-Bulletin, Hawaii Pacific Press, and Good Beginnings Alliance Connections
* 1 Thirty-minute live interview on KZOO radio in Japanese
* 1 Thirty-minute live interview on KNDI radio in Spanish
Phase 2 Target Groups: Vietnamese, Koreans, and Marshallese Dates: 1 to 19 November 2003 Funding: Hawaii Community Foundation
Media: 1. Paid Advertising (television, radio, and print) 2. Taped Interviews (radio) 3. Print Articles (newspaper)
* KNDI is 1270 AM * Radio Seoul Hawaii is KREA 1540 AM * KBFD is Channel 32 * KIKU is Channel 9
Radio Advertisement Schedule KNDI (Marshallese): 5 to 19 November 2003 (6 spots) KNDI (Vietnamese): 3 to 19 November 2003 (6 spots) Radio Seoul Hawaii (Korean): 2 to 15 November 2003 (70 spots)
Radio Interview Schedule KNDI: Marshallese 5 November 2003 at 8:30 pm 10 November 2003 at 8:30 pm
KNDI: Vietnamese 1 March 2004 at 8:30 pm Radio Seoul Hawaii: Korean 8 November 2003 at 7:00 pm 9 November 2003 at 7:00 pm and 11:00 pm
Television Advertisement Schedule KBFD (Korean): 2 to 8 November 2003 (46 spots) KBFD (Vietnamese): 7 to 14 November 2003 (3 spots) KIKU: 2 to 8 November 2003 (22 spots)
Newspaper Advertisement Schedule Korea Central Daily: 2 to 16 November 2003 (5 ads) The Korea Times: 2 to 16 November 2003 (5 ads)
News Article Schedule Korea Central Daily: 1 November 2003 The Korea Times: 2 November 2003 Honolulu Star-Bulletin: 6 November 2003 The Garden Island: 9 November 2003
Phase 1 Target Groups: Chinese, Filipinos, and Samoans Dates: June through August 2002 Funding: The Robert Wood Johnson Foundation
Media: 1. Paid Advertising (television, radio, and print) 2. Taped Interviews (television and radio) 3. Print News Articles (newspapesr)
KNDI Radio Advertisement Schedule Cantonese, Samoan,Tagalog, and Visayan: 106 total spots from 3 to 16 June 2002
KNDI Radio Interview Broadcast Schedule Cantonese 7 June 2002 at 8:00 PM 14 June 2002 at 9:15 PM
Ilocano 3 June 2002 at 7:10 AM and 4:15 PM 7 June 2002 at 7:10 AM and 4:15 PM 8 June 2002 at 2:15 PM 10 June 2002 at 7:10 AM and 4:15 PM 14 June 2002 at 4:15 PM
Samoan 6 June 2002 at 9:30 PM 9 June 2002 at 9:30 PM 13 June 2002 at 9:30 PM
Tagalog 6 June 2002 at 9:30 AM 11 June 2002 at 9:30 AM 13 June 2002 at 9:30 AM
Visayan 5 June 2002 at 7:00 PM Print Advertisement Schedule Mabuhay! Hawaii-Filipino Directory: distribution in June 2002 The Fil-Am Courier: 1 June 2002 Hawaii Filipino Chronicle: 1 July 2002 World Journal: 17 July 2002 Mosooi Samoa Today: 1 and 29 August 2002
Print News Articles Maui News: 16 June 2002 Hawaii Filipino Chronicle: 27 May 2002 World Journal: 21 July 2002 Mosooi Samoa Today: 1 August 2002
KIKU Television Thirty-Second Advertisement Schedule Cantonese: 10 spots from 10 to 28 June 2002 Tagalog, Ilocano, and Visayan: 36 spots from 16 to 23 June 2002 Mandarin: 30 spots from 10 to 21 June 2002 Samoan: 2 spots from 22 to 29 June 2002
Olelo Television Interview Broadcast Schedule Samoa mo Samoa (Channel 53) 26 July 2002 at 7:00 pm 29 July 2002 at 11:00 am 31 July 2002 at 11:00 am
Chinese Community Broadcasting Television Thirty-Second Advertisement Schedule Mandarin: 84 spots from 28 July to 24 August 2002
Chinese Community Broadcasting Television Interview Schedule Cantonese: 19 July 2002 Mandarin: 26 July 2002
|
|